E-commerce websites and online shopping solutions
If you sell products, it pays to sell them online. We deliver highly-functional e-commerce websites that lead customers smoothly through the online purchasing process, from finding, to informing, comparing, selecting and buying.
If you choose us to build your webstore, we'll aim to create an ecommerce website that attracts customers to your products, then encourage them to 'add to basket'. That's a big step in itself. But products in a basket are not a sale, in fact most e-commmerce customers don't progress past the first stage of the checkout process. Which is why from here on it's essential to maintain your customers' commitment to buying. Each action they need to perform is a trapdoor through which potentially they can drop out of buying.
We are skilled in developing and using processes that help keep your customer engaged throughout.
A key element of a website with ecommerce is keeping the customer comfortable. And a key part of that involves making sure products are well presented. Our expertise in managing databases, coupled with our e-commerce experience helps us design real functionality into the structure of the data - products, categories, navigation, etc. We use our flair for design to showcase each product to potential customers, and structure your online shop so that products are easy to find. The result is a powerful channel created specifically to build sales for your business.
Key elements for e-commerce websites
Your home page is your shop window. You need to dress it to attract the most relevant customers - just as you would a bricks-and-mortar shop in the High Street.
Know your customer - every kind of person shops online, women, men, parents, kids, teenagers, the elderly, professors, low-literacy users, non-native English speakers, etc. Do you know what kind of people use your site?
Sell the sizzle, not the sausage - there's a great difference between listing products for sale, and 'selling' them. Show the benefits and features of your products, and explain why they're special and why customers should buy from you. Promote special deals as soon in the site as you can.
Build trust - use images to show products clearly. Create detailed descriptions, with additional specifications where relevant. Write terms and conditions and warranties that aren't camouflaged in 'small print'. Include accurate delivery details. Don't be over-optimistic on the speed of services. Remember - it's better to surprise than to disappoint.
Don't build a maze - make sure your customers always knows where they are within your site. Make it clear where they can go to from every page. Make it easy for them to get back to where they've been.
Ease the purchasing process - remember your customer might shop in numerous webstores, even if they've logged into yours before, they might not remember. Make the shopping basket, login process and payment process as silky smooth as you can.
Encourage ratings and feedback - most online shoppers will look at customer feedback and star ratings before they've even read the product details. Make sure you have them, and they're good.
Manage your site - respond to orders rapidly. Check stock levels often. Add and remove time-sensitive special offers and deals when you should. Respond to customers' queries as quickly as possible. Make sure stock, prices, warranties, terms and conditions and delivery information are always up-to-date.
For more information, call us on T:0161 303 2000, or click here to contact us.